Timeless Halo band options – 1.5ct and 2.00ct matching bands added

In keeping with the increasing sales of our Timeless Halo ring, we’ve added the matching band for rings with center stones from 1.50ct – 2.00ct.  

Timeless Halo ring, matching wedding band

Details are on our website here.

Newest Asha cut – Elongated, Antique Cushion

We’re pleased to announce that the requested ‘Elongated Antique Cushion Cut’ is now available.  Featuring v6 coating and run under the H color settings to better mimic the antique cuts of old diamonds, it offers a smooth silhoutte with bold flashes.  In keeping with historical accuracy, the culet is also slightly more open (similar to the OEC cuts).

Asha Elongated Cushion Cut

Pricing and available sizes are here – Asha Elongated Cushion Cut, Fake Diamond details

Strong sales for Takara lab blue diamonds – new .63ct added

We’ve had very impressive sales for our Takara lab grown blue diamonds over the holidays, selling out all of our existing inventory.  We have posted one new blue diamond today, a stunning .63ct round, and that is our only currently available blue diamond.

We do hope to have additional inventory over the next month, and a .77ct round should be available within two weeks.

Excellent cut, .63ct round Takara blue diamond

For now, here is the link to our latest Takara blue diamond – .63ct, Excellent cut round

Closed for the holidays – Dec. 23rd – Jan 4th

We will be largely closed for the holidays from Dec. 23rd – Jan 4th.  We’ll have limited staff checking on customer emails, but our offices will not be fully operational until all staff return Jan. 4th.

We are pleased to note that we were able to handle the Christmas rush with only a few hiccups (smoothest Christmas rush to date), and we went ahead and shipped  all orders that went out on Tuesday via overnight UPS at our expense to ensure there was an extra buffer day to ensure timely arrival before Christmas.

Our November sales were up 62% vs. November 2008 and our martini earring sales were nearly double the prior year…so we want to say thanks to our customers for their support and patronage this year.

We will be expanding our stud earring inventory in 2010 as a result of the growth, and do hope to finally get our new and vastly improved website fully launched this coming year as well.

Happy Holidays!

Staff at BTD.com

Customer testimonial-”liquid silver look and the depth of a diamond”

Better Than Diamond is always thrilled to hear when customers are pleased with their new Asha rings.

Here is what Alexis had to say on 12/9/09:

I just got my first Asha pear V6 solitaire ring. When I got it I was blown away – it had that liquid silver look and the depth of a diamond. I was looking at it in every conceivable angle and it looked just like the pears the jeweler had brought in for me to see, except it had no inclusions! I started seriously questioning if it would be worth spending that kind of $ on an upgrade, lol.
This pear sparkles like the dickens, and the facets are amazing.

Back in stock! .25ct (4mm) Asha Hearts & Arrows Round Brilliant cuts

Asha H&A Round, studio photo

The popular .25ct (4mm) Asha Hearts and Arrows Round Brilliant are back in stock. 

We sold out of these due to high demand in October, and as a result, ran our largest batch of .25ct to date.  The resulting volume increase has allowed us to to reduce pricing – they are now priced at $36 each.

Details and ordering are here:

http://www.betterthandiamond.com/diamonds/asha/round.php

Customer Testimonial – “Making sparklie dreams come true”

We’re a  bit behind in posting our kind customer feedback, but … How exciting to make this customers dream wedding ring come true!

by Singbren, Oct 6, 2009

Ordered a 2ct Flander. It’s more beautiful than the pictures. Arrv’d in 2 days as promised. Had it set the next day in my wedding ring and it’s more beautiful than the real diamond that was in it. Thanks so much, Hubbie nor I can keep our eyes off it.

 

Customer Feedback – “Amazing jewelry and excellent service!”

Another wonderful customer of BetterThanDiamond is happy and excited about discovering Asha stones!

by Jonathan, Dec 3, 2009

You guys are absolutely amazing and my ring is perfect!!! Thank you all so much and a special thanks to Less for making this experience a great one!

Takara Blue Diamonds are coming…first ring ready for sale

At long last, it appears we will have a steady supply of lab blue diamonds going forward.  As such, we are starting to work on setting many of our blue diamonds into various rings and having them photoed to start building the Takara website around these stunning new diamonds.

Here is the first ring ready for sale – this is our top selling Halo Micropave ring, set with a .51ct Fancy Vivid Blue diamond (lab grown center, natural white sides).

Takara lab blue diamond set in Halo ring

The center blue diamond is actually an I1 clarity, which normally we do not accept – however, we made an exception given the beauty of the diamond and the fact that the three C’s of colored diamonds are: Color, Color and color.   Clarity is not a major factor since the appeal of the diamonds is the color, which also masks inclusions (think of a dark spot on a blue background vs. a white background).  Of note – the most valuable colored diamonds are red diamonds (blue is second) and virtually all red diamonds are I1 or lower clarity.

The ring is stunning in person – we are actually hoping to try and get a video of the ring as well before it sells. 

Pricing on this ring is $2495 and details on this lab blue diamond ring are here.

Expanded sizes for our platinum martini stud earrings

Based on customer requests, we have expanded our selection of pure platinum martini stud earrings to include larger sizes.

 

Specifically, we’ve added 2.50ctw (2 x 1.25ct) and 3.00ctw (2 x 1.50ctw), sizes suitable for when you want to dress to impress.

 

Our martini earrings in platinum continue to be our best selling jewelry item – details are here

Asha Martini Stud Earrings