Platinum Stud Earrings = Record demand

May 2, 2009

Our latest weekly special sold out in under one hour this week – it was our first ever offering of 6 prong stud earrings (1.5ctw) in Platinum with our version 6 Asha…for $299!

Based on the strong demand, we are going to be greatly expanding our offering of our Asha stud earrings in platinum.

There are three keys to how we can offer ready to wear platinum stud earrings at such exceptional pricing:

1 – Vertical integration – We make and set all our earrings in house

2 – Volume – We sell a much higher volume of stud earrings than most jewelers.  This volume lets us purchase all our components (including our stunning all-wood earring presentationo boxes) at significant discounts versus just buying 1 and 2 parts here and there.

3 – Web direct sales – We sell our stud earrings directly to the wearer, allowing us to bypass the overhead of a traditional jewelry retailer.

The result is exceptional pricing on stud earrings that allow you to to enjoy all the beauty of diamond studs without the worry or expense. 

“My Tiffany diamond studs sit in my jewelry box
because I prefer my Ashas.”
- Customer Testimonial

Because of the rapid response on our weekly specials, we recommend anyone interested sign up for the email notification for when we offer them. This is solely used for weekly specials (no spam, reselling of info, etc).

Details on our weekly special are here:
http://www.betterthandiamond.com/weekly/

We currently have a new 4 prong martini stud that our CAD designer just finished, and we will be casting these and hopefully offering them later this Spring – first as a weekly special, and then as a regular addition to our growing selection of platinum stud earrings.

Our full selection of earrings is available here:  http://www.betterthandiamond.com/diamonds/jewelry/earrings/index.php