For those who haven’t visited our message boards, we’d like to note that it has been growing rapidly and now exceeds 500,000 total posts…feel free to browse and post questions about the Asha or any other jewelry here.
After reviewing our half-year sales reports, we are pleased to note that our earring sales are significantly higher vs. last year. The biggest winner, by far, is our Martini stud earrings.
Asha Martini Stud Earrings
We’ve already sold more martinis in the first half of the year than all of 2008. Our best seller, by a very narrow margin, is the 1.50ctw Platinum Martinis, followed very closely by the 2.00ctw Platinum Martinis.
We are currently working on the possibility of housing our earring inventories in multiple locations across the US, as well as prestocking them in Australia and the UK (in order to save customers shipping fees).
Here’s a depressing article – I’ll just quote the first paragraph:
”Human Rights Watch said Friday that Zimbabwe’s armed forces have taken over diamond fields in the east and killed more than 200 people, forcing children to search for the gems and beating villagers who get in the way.”
Plus a photo of the ‘mining’…more like a bunch of people in a dirty pit.
Just when it seemed they were getting the conflict diamond issue under control. At least the problem is getting the publicity it deserves, which in itself will help reduce events like this over the long run.
Our latest weekly special sold out in under one hour this week – it was our first ever offering of 6 prong stud earrings (1.5ctw) in Platinum with our version 6 Asha…for $299!
Based on the strong demand, we are going to be greatly expanding our offering of our Asha stud earrings in platinum.
There are three keys to how we can offer ready to wear platinum stud earrings at such exceptional pricing:
1 – Vertical integration – We make and set all our earrings in house
2 – Volume – We sell a much higher volume of stud earrings than most jewelers. This volume lets us purchase all our components (including our stunning all-wood earring presentationo boxes) at significant discounts versus just buying 1 and 2 parts here and there.
3 – Web direct sales – We sell our stud earrings directly to the wearer, allowing us to bypass the overhead of a traditional jewelry retailer.
The result is exceptional pricing on stud earrings that allow you to to enjoy all the beauty of diamond studs without the worry or expense.
“My Tiffany diamond studs sit in my jewelry box
because I prefer my Ashas.” - Customer Testimonial
Because of the rapid response on our weekly specials, we recommend anyone interested sign up for the email notification for when we offer them. This is solely used for weekly specials (no spam, reselling of info, etc).
We currently have a new 4 prong martini stud that our CAD designer just finished, and we will be casting these and hopefully offering them later this Spring – first as a weekly special, and then as a regular addition to our growing selection of platinum stud earrings.
We’re always happy to receive emails from customers and are pleased to post a recent testimonial from an Asha diamond simulant customer:
I just wanted to send a note about my “diamond” and how very pleased I have been with it. My husband used a 1.5 ct Asscher from you for the center stone in my engagement ring. I have received countless complements, and people are stunned to learn it isn’t a mined stone.
I’ve been wearing it for almost a year now with no problems (and I’ve banged it on stuff quite a few times), the sparkle and fire are as gorgeous as the day I got it.
Anyone thinking about the Asha as an alternative to a regular mined diamond should definitely go for it. I feel so smug having a big shiny rock for about $200!!
We’re currently working on updating our testimonials page to share this email along with many others, but you can review our current feedback here:
One of our customers posted a nice video of her lab grown Takara blue diamond set in our micropave halo diamond ring and we’re pleased to show it here:
Hopefully you can see the beauty of our lab grown diamonds in a bit more life-like fashion with this versus just static photos.
Our subsidiary, Takara diamonds, which focuses on lab grown pink diamonds (and blue and yellow diamonds) recently had a photo of one our pink diamond rings used in a Newsweek article titled “Keeping Up Appearances” (pg 50). We’ll try to get a reprint shortly, but for now, here’s a zoom shot of the ring in the center of the article:
Takara Pink Diamond ring
Supply of our pink diamonds has been very constrained, but we are hoping to have more available later this Spring.
We our pleased to note that we had record Holiday sales this December. The only negative was that we sold out of a number of items and stone sizes, and thus were not able to fully meet demand as we would have liked, and had to turn away a number of orders.
As a result, we will be hiring additional staff next year and expanding our inventory significantly this Spring. We have our largest run of Asha stones ever currently in progress, which should be available end of January 09.
Our offices will be closed until Jan 5th.
We wish you a wonderful Holiday Season and look forward to serving you in the New Year!
Posted by BetterThanDiamond.com 
Posted by BetterThanDiamond.com 
Posted by BetterThanDiamond.com 
