Now running on worlds fastest cloud server! We’ve moved our websites from our previous pretty powerful server, to now literally the worlds fastest cloud server. Hopefully with a few clicks on the site you’ll see the speed improvement.
Amora Gem Updates:
Lots more Cushions arriving: As noted previously, Cushions are seeing an explosion in demand and we are in the middle of the largest cushion restocks to date. Our goal here is to whittle the waiting list down and be able to keep inventory in stock for most sizes by the end of April.
Ultra Round updates: We had an interesting ‘streak’ of D color production this past month and if you note, most of the in stock inventory now in stock is D color as the E, F have basically all sold out.
Asscher Amora Gem: The first Amora Asschers are in cutting. The plan is we will start with larger range (such as 10mm) as that gives us a chance to test production on the hardest and most difficult to produce sizes, and then we’ll increase volume for the more popular 7mm – 9mm sizes. The step cuts as noted are particularly tricky due to the toughness of the Amora Gem, so we wanted to prove things on the hardest sizes first and ensure everything is as perfect as we can make it before moving into volume. Hopefully – we’ll have the first of these out for sale by the end of March, and ideally sooner!
Note that our Amora Gem waiting list has moved to the BTD site and is available here:
Takara lab grown white diamonds: This project is steadily coming to fruition and we are hoping to have the first of these out for sale by May.
Amora Enhanced Production: We’ve completed a fairly large batch of 7mm and are working on 7.5mm.
Updated 1895 Cartier Reproduction – now ‘Seamless’!: Much like our Timeless Regal, we’ve rebuilt the Timeless 1895 to make it a single ‘seamless’ ring rather than the previous peg design.
This seamless version is now the default for all 1895 ring orders! The product page is here:
1895 Timeless Cartier-style Reproduction ring
Our website shows live inventory, and the search page can help find your perfect Amora!
We have added quite a few Amora Gem Ultra H&A rounds to our available inventory. Today’s restock includes sizes from 1.29ct – 3.57ct, or right at 7mm up to 9.75mm.
BTD’s president has posted the most recent news and updates in the forum blog, and here are a few highlights:
Happy Friday and Happy New Year – 2015! (and early Happy Chinese New Year!)
2015 is of course ‘the’ year for Amora Gem as the US market will shortly be open in full.
Record 2014 sales for BTD. First and foremost, I wanted to thank all of our customers for your support and feedback this past year.
Given that people ‘vote’ for products with their purchasing dollars, then our growth can be viewed as feedback that we are producing and offering lab grown gems that a growing number of customers are pleased to purchase and wear.
Amora Gem Updates:
Ultra inventory – restocked < 1.50ct sizes, but sold out again: We have been working hard to produce more Amora Gem Ultra’s below the 1.50ct size, but even with the recent restock of .80ct – 1.25ct, those sold out within a week and we are currently sold out again for the past two weeks.
We are shifting some resources towards expanding the < 1.50ct sizes and hope to have some much larger restocks in February. Note that we also expect to have more 6mm range (.75ct) in February as well.
New notification list – http://BetterThanDiamond.com/notify
We’ve setup an improved notification system directly on BetterThanDiamond.com now that will supercede our old system on AmoraGems.com (note- you’ll still be notified if you signed up already via AmoraGems.com!).
We are planning to expand it next month to handle requests for other products (Asha, Takara, Amora Enhanced) as well.
Amora Cushion Explosion: We’ve been able to slowly expand our Cushion production, but what has been a surprise is the amount of demand for the Amora Gem Cushion cut. It’s rare that a restock lasts a single week out for sale, and further,the notification list is now twice as long for Cushions as for the Ultra.
As a result, we are expanding Cushion cut production for February and hope to be able to stock a spread of sizes from 7mm – 11mm over the next four weeks.
Amora Enhanced Production continuing for now: Amora Enhanced Moissanite continues to see demand, so for now we are continuing production. Currently we have more 7mm and 7.5mm in progress. These should be ready near the end of February.
We also have a few Amora Gem Ultra H&A Cushions in stock in the 2.79-2.80ct size, or just under 8.5mm.