This week’s Amora Gem restock is primarily for Ultras in the .90 – 1.92ct weight range, along with a few OECs in the just under 8mm range!


Our website shows live inventory, and the Amora Gem search page is the best way to see what we have available:

As we near the end of September, the president of BTD has shared the latest news post on the BTD forum.  Here are a few highlights:

It’s nearly the end of September and with Fall arriving, it’s time for another monthly update!

Amora Gem Updates!

Record single day sales for Amora! While our production was not as high as wanted, we still had enough inventory that with the patent expiring to have all time record sales.  Hopefully as we continue to expand our production with our coming TIGER robots, we’ll continue to break more records.

TIGER Robot update: With the above news, a good intro into updating our TIGER robot status. We are hoping to have it ready to pack up and ship within two weeks. We won’t make our original goal of having it in production by end of September, but estimating now that we’ll have production underway by end of October.
Of note, with our current robots slowly wearing down, we’re planning to immediately start manufacture of our second TIGER robot as soon as this first one completes. We estimate each TIGER can outperform two of our current robots, so by early 2016 we hope to have a significant jump in total production ability.

Amora Gem Ultra production: We’ve continued to produce a nice range of sizes this month, from .80ct to 3.00ct. We’ve just restocked the 8mm and 8.50mm sizes and are seeing a more typical distribution in terms of color range (D-G). With the growth in the demand for Jumbo (or Mega) Amora Gems we are hoping to have another set of 4ct-7ct Ultra’s ready this month, and we may break out very largest rough that we’ve been saving and possibly cut a few 8ct+. Since we are now nearly sold out on the 1ct – 1.5ct range (only one left) we’ll have another restock of those ready next week.

BTD updates:

Timeless Regal for rounds in most sizes available in under 1 week from order to shipping: With the Timeless Regal growing it’s lead as our best selling ring, we’ve now got a large inventory of pre-stocked, pre-polished and ready to set Regals. That now allows us to offer under 1 week turnaround on most Regal ring orders.

Completely new website coming for BTD: Our current site is now nearly six years old and while we’ve steadily made additions to it, it doesn’t have the high-end feel we’d like to convey in keeping with the ultra quality of all our gems. Thus, I’m happy to note that we are well underway with a completely new, built from scratch website and we’re hoping to move over to it by January, 2016.

The full post, with more news & updates can be found on our discussion board, here!

Our latest Amora Gem restock includes Ultras from 2ct – 2.69ct, or approximately 8.20mm to 8.90mm!

The Amora Gem Inventory Search page is the best way to check, at-a-glance, what is available for immediate shipment:


The new anticipated restock schedule is updated here:



This week’s Amora Gem restock includes Ultras in the 6mm size range, as well as just over 7mm in size, and a few Asscher cuts in the 7.5mm size range.


Our available inventory is easy to search at-a-glance here:

This week’s Amora Gem restock includes Ultras from 7.5mm up to 8.3mm, and Asschers just over 7.5mm in size.

Our Amora Gem inventory search page is a great way to see just what is in stock at a glance, with options to include on specific colors or clarity ranges:

The most recent updates from BetterThanDiamond are available on our discussion board, and here are a few highlights:

Amora Gem Updates!

US market = fully free on Monday, August 31st! The 20 year, innovation suffocating, patent held by CTHR that blocks most major crystal/family members of Silicon Carbide when cut as gems, will fully expire on Monday, 8/31.  The Moissanite tyranny is at long last over.
This blog was originally started on 11/11/11 when we showed you the very first Amora Gem ever, and we’ve had a nearly four year journey since then but the moment that we’ve long awaited is upon us!
As stated in that original blog post – Amora Gem will be our primary focus going forward for BTD, and our Amora Enhanced Moissanite will no longer be produced now that the US patent has ended.

Amora Gem Oval cut arrives!
We finished cutting the first production set and in our opinion, the ovals came out even better than expected.

Here then is our Amora Gem oval in a studio photo:

and our Amora Gem oval in a studio video!

Inventory and other details are available on our Amora Gem oval page:

US Patent and Trademark office approves our “Ultra Hearts and Arrows” Trademark! After over a year of legal work, I’m happy to announce that “Ultra Hearts & Arrows”, our unique cutting that maximizes the fire and brilliance for Amora Gem, is now an official registered trademark. Thus we can now use the ® mark signifying our exclusive use in the US. Note that this is the trademark for the name, and not our patent -the Ultra H&A patent is still in process, but another significant step for highlighting and preserving our exclusive Ultra H&A cutting!

Customer feedback on their Amora Gem Ultra: We’re thrilled to continue to see strong customer feedback being posted on our Amora Gem’s, and I wanted to highlight two recent ones from customers with Ultra’s and share these with you:


Amora Gem is better than a $35,000.00+ similar sized diamond

I purchased a 1.85 carat, F color, internally flawless Amora Gem in April to propose to my now finance during a Mediterranean Cruise in June.

I had it mounted on an 18 carat yellow gold ring.

I totally surprised her when I proposed on her birthday while at sea between Dubrovnik Croatia and Venice Italy.

Everyone who’s seen the ring is in awe over how nice the Amora Gem looks and no one simply no one has any idea it isn’t a diamond.

The jeweler who mounted the stone was amazed, he couldn’t tell it wasn’t a diamond.

He pulled out a similar sized diamond to do a comparison and he could not tell the difference, obviously he was very careful to keep them separated.

The diamond was over $35,000.00 while the Amora Gem was just over $1,200.00.

You can’t go wrong with an Amora Gem you really can’t.





The amora gem is the best jewelry investment I have ever made! Thank you, thank you, thank you!!

I received my Amora Gem months ago. I absolutely cannot tell you how happy I am with it. I have never seen anything like it.

I took it to a jeweler, compared it to his real diamonds and honestly, there was no comparison!

He is remaking my ring and he asked if I would like to take the stone (Amora gem) with me until he is ready to set it. He said he didn’t want me to worry about the safety of the stone!

He thought it was real and he looked at it under a loop!

Thanks very much to both of these customers for taking the time to share their feedback!


BTD News:

Amora enhanced Moissanite production comes to an end: After four years of production, and with the CTHR patent finally coming to an end, we’ve done our last production run of Amora enhanced Moissanite.

As noted on the very first entry in this blog back in 2011, Amora enhanced Moissanite was only a stop gap product forced because of the US patent, and we wouldn’t continue it after the patent expired.

Takara lab diamonds currently holds ‘world’s largest colorless lab round diamond’ title: Our latest set of Takara lab grown diamonds is now out for sale and features excellent cut rounds from 1.55ct – 2.40ct. The 2.40ct is Ideal cut (D color, VVS2) and is currently the world’s largest colorless, round lab grown diamond available for sale! This made the news last week and here’s the article on Yahoo Finance:

Takara lab diamond pricing – averaging 1/3 the equivalent mined diamond: I’m also happy to note that our Takara’s are now averaging roughly 1/3 the price of their equivelant mined diamond, while at the same time being purer and harder than nearly all mined equivalents. This is because Takara’s are ultra-pure, and thus at the atomic level, a more perfect diamond and that is why they end up both harder and clearer in terms of physical properties. As the sizes get larger then the pricing vs. mined gets even better as the 2.40ct for example is roughly 1/4 it’s mined equivalent.
Here’s the link to our Takara lab grown diamond inventory:


Asha restock: While Amora and Takara have been in the spotlight, Asha continues to sell steadily and we just finished a large restock of most sold out sizes. This included H&A rounds, Cushions and Princess.
Link to our Asha section: Asha Diamond Simulant Product section

Asha photos continue to be stolen and used around the world – humour: After the news about our Takara lab diamonds, we received an email from a diamond cutting house that was interested in seeing if they could do the cutting for us. They mentioned their capabilites, how they could consistently do triple EX rounds (Excellent cut, polish, symmetry), etc. I then pulled up their website and what’s on the home page – two examples of their ‘diamond cutting expertise’ are in fact simply stolen Asha images!
Anyway, the testament to how well our Ashas are cut is that the photos of the Ashas are perpetually being used by various diamond dealers, JCK, etc. (illegally) to show as ‘high end mined diamonds’. Frustrating but at the same time a global compliment to our pursuit of cutting perfection for all of our diamond alternatives.



The full post with all the news and more detail can be found on our discussion board, here!

Our most recent group of Takara lab-grown diamonds included a 2.40ct ideal cut round which is, for now, the worlds largest, colorless, round lab grown diamond available for sale.

Lots of different papers have released this news, here’s the link to the Yahoo online version:


Takara lab grown diamonds are real, lab grown diamonds and ship with independent diamond grading reports from a reputable gem lab.

Takara lab diamonds offer the stunning beauty of top-grade, real diamond but at a fraction of the equivalent mined diamond price and with no ethical or environmental concerns.

All Takara diamonds will test positive as diamond under *any* test for diamond – because they are real diamonds, just lab grown rather than mined.


Takara Lab Diamond, 1.07ct D/VVS2. Studio Photo


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