The latest news post can be found on our discussion board, here!

And a few highlights:

Amora Gem Updates:

Expansion of inventory for 5mm – 6.5mm Ultra sizes: The first few restocks in that size range sold out rapidly but we’re now producing enough that we’re able to keep available inventory on the site, and hope to continue to keep stock available on a longer term basis.

Lots more Fancy Cut Amoras coming next month: We restocked both the Princess and Asscher cuts in the 1.5ct range last week. The result was pretty amazing – everything sold out in roughly two hours! That level of demand was far higher than expected, so we are rapidly working to expand the inventory for the 1.5ct – 2.0ct sizes for not only Princess and Asscher but also the Cushion H&A (also sold out now).
The first of these should be ready next week, so if you are interested,we recommend signing up on the notification list in case these also sell out rapidly:
http://betterthandiamond.com/notify

BetterThanDiamond News:

BTD website now mobile enabled! As mentioned last month we were putting in a lot of work on our website to handle mobile phone/tablet access, and I’m pleased to note that the site is now fully mobile enabled!

Amora Enhanced Moissanite restock: We have continued to process what may be the last runs of the Amora enhanced Moissanite and recently restocked the 6.5mm and 8mm sizes. We have 7.5mm in progress now. It’s not clear that we will continue to process these after August, but for now these are in stock and available:
https://betterthandiamond.com/products/Amora-Moissanite-Round.html

Misc:

China agrees to end it’s ivory trade! We haven’t had many updates on the blood ivory situation and on our two BTD sponsored elephants (Amora and Quanza), but last month the ultimate solution to the blood ivory problem was likely announced.
China is the worlds largest consumer of ivory and is largely the ‘money’ driving the demand for ivory.
Thus, China announcing that it would phase out it’s ivory trade, would eliminate the largest driver of demand that has created the current elephant poaching crisis. Assuming it is followed through as promised, this will end China’s legal ivory trade by 2017.

BTD donates to WA state initiative to ban ivory and rhino horn trade: On that topic, I’m pleased to note that a new initiative has started here in WA to ban ivory and rhino horn trade at the state level. While there are Federal laws in the US banning the ivory trade, enforcement is apparently very lax and so WA state citizens are attempting to take matters into their own hands and pass a new initiative that would criminalize ivory and rhino horn trade.  The idea is that by having laws at the state level, the equivalent Federal laws would thus be better enforced resulting in a more effective ban.
Thus, I’m pleased to note that BTD has made a contribution to help their efforts to promote and have this initiative passed into law. It would be the first law of it’s type in the US at the state level.

The full post, with more news, details, and upcoming items can be found on our discussion board, here!

We have just restocked some previously sold-out options in our Amora enhanced Moissanite.

Currently we have 6.5mm, 7mm, and 8mm sizes available for immediate purchase.

 

Amora Moissanite

The most recent Amora Gem restock includes stone sizes from .57ct (5.35mm) up to 1.84ct (7.81mm).

 

To be notified of future restocks, please use our notification list signup, here: http://betterthandiamond.com/pages/notify.html

Today’s Amora Gem restock included Asschers from just under 6mm up to 6.19mm (right around the 1ct range), Princess cuts from 6.5mm up to 6.75mm (the 1.75ct range), and Ultra H&A rounds from 6.5mm – 6.9mm (1-1.3ct range) as well as two Ultra H&A rounds over 11mm (5ct+)!

Using our Inventory Search page, you can check to see our live inventory sorted by selected options: http://betterthandiamond.com/amoragemsearch.php

 

Many of these have sold out already, so to be notified of the next restock, simply sign up on our Notification List.

We have added some new loose Amora Gems to inventory, a few in sizes just under 5.5mm and the rest just under 5.5ct!

 

Amora Gem Ultra H&A

We have just restocked the previously sold-out 6.5mm (1ct equivalent) and 8mm (2ct equivalent) sizes in our Amora enhanced Moissanite.

Notifications have been sent out to those who had requested to be emailed when those sizes were restocked.  Our website shows live inventory so the sizes and options shown are what we currently have available.

The ordering page for our Amora enhanced Moissanite is here.

Here is a small snippet of the updates in the latest news post:

Happy Friday! It’s the end of May and time for our monthly blog update.

BTD officially turns 21 years old: I’m pleased to note that BetterThanDiamond has officially turned 21 years old this month! Fairly amazing to realize that, but at the same time, we’re just getting started with the Amora Gem and have a long ways to go for expanding it around the world. Thanks for your support over the previous years!

Amora Gem Updates:

Oval and Radiant Amora Gems coming this Fall!

The focus with the Oval cut was to:
a)minimize/eliminate the bow-tie effect that plagues oval cuts
and
b)maximize fire and maximize brilliance.

We’re still testing the final version to ensure everything is as perfect as we can make it.

We have an Oval page on the site now but not much info yet until we get production going.
https://betterthandiamond.com/products/Amora-Gem-Oval-.html

The Radiants are still early in computer modeling and are not as far along as the ovals.
Here’s the official page for the Radiants for reference:
https://betterthandiamond.com/products/Amora-Gem-Radiant-.html

You can sign up if you wish to be notified for either the Oval or the Radiant on our Amora Gem notification page here:
http://betterthandiamond.com/pages/notify.html

Amora Gem now being worn by Royalty: I’m pleased to announce that we’ve officially sold the first Amora Gem to go to, and be worn by, a royal person.
Obviously I can’t provide details, but it is a nice marker to note that we have a former Miss America and now royalty both wearing the Amora Gem!

Official Retailer’s and new badges: We have been starting to expand our wholesale network for the Amora Gem and as part of that, we wanted to ensure that genuine retailers were easily identifiable and as part of that we’ve setup a new badge system that retailers will display on their site along with a ‘click to verify’ feature.
These will be rolling out in June so by July 1st, you can look for a badge similar to this one (we have multiple variations in different sizes but all similar theme) to ensure your retailer is an official retailer:

BTD News:

BTD website will soon be fully mobile enabled: The percentage of people accessing our site via mobile (phone/tablet) has been growing dramatically and so we are making our site responsive to mobile screens. This will allow it to dynamically resize everything on the fly to ensure easy viewing regardless of phone/tablet size.

Asha restock in progress: While we don’t mention the Asha nearly as much as Amora, Asha sales continue and we’re now sold out on a number of sizes. We do have a pretty large restock in progress and should have those ready by mid-July.

That’s it for this month! Hope you have a great weekend, a great June, and see you the end of next month!

The full post can be found on our discussion board, here!

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