These photos are taken to accentuate a single facet (light is bouncing off one facet specifically, so it will show as whiter and accentuate any surface defects), the Amora Moissanite is slightly more zoomed in:

Amora Enhanced Surface:

Amora enhanced Moissanite High-Resolution surface zoom photo

For comparison, here is a typical Forever Brilliant surface, which has a lizard skin type effect:

Forever Brilliant High-Resolution surface zoom photo

See the full zoom versions of these photos on our discussion board, here!