Archives for category: Amora

This week’s restock, the first Amora restock of 2016, helped us replenish our inventory of Ultras in the 7mm – 7.5mm size range.

Notification emails have been sent to those who signed up on our notification list, and our current available inventory is always available here.


Amora Gem Ultra. 2.09ct D/IF, Studio photo

The most recent updates from BetterThanDiamond are available on our discussion board, and here are a few highlights:

Amora Gem Updates!

US market = fully free on Monday, August 31st! The 20 year, innovation suffocating, patent held by CTHR that blocks most major crystal/family members of Silicon Carbide when cut as gems, will fully expire on Monday, 8/31.  The Moissanite tyranny is at long last over.
This blog was originally started on 11/11/11 when we showed you the very first Amora Gem ever, and we’ve had a nearly four year journey since then but the moment that we’ve long awaited is upon us!
As stated in that original blog post – Amora Gem will be our primary focus going forward for BTD, and our Amora Enhanced Moissanite will no longer be produced now that the US patent has ended.

Amora Gem Oval cut arrives!
We finished cutting the first production set and in our opinion, the ovals came out even better than expected.

Here then is our Amora Gem oval in a studio photo:

and our Amora Gem oval in a studio video!

Inventory and other details are available on our Amora Gem oval page:

US Patent and Trademark office approves our “Ultra Hearts and Arrows” Trademark! After over a year of legal work, I’m happy to announce that “Ultra Hearts & Arrows”, our unique cutting that maximizes the fire and brilliance for Amora Gem, is now an official registered trademark. Thus we can now use the ® mark signifying our exclusive use in the US. Note that this is the trademark for the name, and not our patent -the Ultra H&A patent is still in process, but another significant step for highlighting and preserving our exclusive Ultra H&A cutting!

Customer feedback on their Amora Gem Ultra: We’re thrilled to continue to see strong customer feedback being posted on our Amora Gem’s, and I wanted to highlight two recent ones from customers with Ultra’s and share these with you:


Amora Gem is better than a $35,000.00+ similar sized diamond

I purchased a 1.85 carat, F color, internally flawless Amora Gem in April to propose to my now finance during a Mediterranean Cruise in June.

I had it mounted on an 18 carat yellow gold ring.

I totally surprised her when I proposed on her birthday while at sea between Dubrovnik Croatia and Venice Italy.

Everyone who’s seen the ring is in awe over how nice the Amora Gem looks and no one simply no one has any idea it isn’t a diamond.

The jeweler who mounted the stone was amazed, he couldn’t tell it wasn’t a diamond.

He pulled out a similar sized diamond to do a comparison and he could not tell the difference, obviously he was very careful to keep them separated.

The diamond was over $35,000.00 while the Amora Gem was just over $1,200.00.

You can’t go wrong with an Amora Gem you really can’t.





The amora gem is the best jewelry investment I have ever made! Thank you, thank you, thank you!!

I received my Amora Gem months ago. I absolutely cannot tell you how happy I am with it. I have never seen anything like it.

I took it to a jeweler, compared it to his real diamonds and honestly, there was no comparison!

He is remaking my ring and he asked if I would like to take the stone (Amora gem) with me until he is ready to set it. He said he didn’t want me to worry about the safety of the stone!

He thought it was real and he looked at it under a loop!

Thanks very much to both of these customers for taking the time to share their feedback!


BTD News:

Amora enhanced Moissanite production comes to an end: After four years of production, and with the CTHR patent finally coming to an end, we’ve done our last production run of Amora enhanced Moissanite.

As noted on the very first entry in this blog back in 2011, Amora enhanced Moissanite was only a stop gap product forced because of the US patent, and we wouldn’t continue it after the patent expired.

Takara lab diamonds currently holds ‘world’s largest colorless lab round diamond’ title: Our latest set of Takara lab grown diamonds is now out for sale and features excellent cut rounds from 1.55ct – 2.40ct. The 2.40ct is Ideal cut (D color, VVS2) and is currently the world’s largest colorless, round lab grown diamond available for sale! This made the news last week and here’s the article on Yahoo Finance:

Takara lab diamond pricing – averaging 1/3 the equivalent mined diamond: I’m also happy to note that our Takara’s are now averaging roughly 1/3 the price of their equivelant mined diamond, while at the same time being purer and harder than nearly all mined equivalents. This is because Takara’s are ultra-pure, and thus at the atomic level, a more perfect diamond and that is why they end up both harder and clearer in terms of physical properties. As the sizes get larger then the pricing vs. mined gets even better as the 2.40ct for example is roughly 1/4 it’s mined equivalent.
Here’s the link to our Takara lab grown diamond inventory:


Asha restock: While Amora and Takara have been in the spotlight, Asha continues to sell steadily and we just finished a large restock of most sold out sizes. This included H&A rounds, Cushions and Princess.
Link to our Asha section: Asha Diamond Simulant Product section

Asha photos continue to be stolen and used around the world – humour: After the news about our Takara lab diamonds, we received an email from a diamond cutting house that was interested in seeing if they could do the cutting for us. They mentioned their capabilites, how they could consistently do triple EX rounds (Excellent cut, polish, symmetry), etc. I then pulled up their website and what’s on the home page – two examples of their ‘diamond cutting expertise’ are in fact simply stolen Asha images!
Anyway, the testament to how well our Ashas are cut is that the photos of the Ashas are perpetually being used by various diamond dealers, JCK, etc. (illegally) to show as ‘high end mined diamonds’. Frustrating but at the same time a global compliment to our pursuit of cutting perfection for all of our diamond alternatives.



The full post with all the news and more detail can be found on our discussion board, here!

We have just restocked some previously sold-out options in our Amora enhanced Moissanite.

Currently we have 6.5mm, 7mm, and 8mm sizes available for immediate purchase.


Amora Moissanite

The most recent Amora Gem restock includes stone sizes from .57ct (5.35mm) up to 1.84ct (7.81mm).


To be notified of future restocks, please use our notification list signup, here:

Today’s Amora Gem restock included Asschers from just under 6mm up to 6.19mm (right around the 1ct range), Princess cuts from 6.5mm up to 6.75mm (the 1.75ct range), and Ultra H&A rounds from 6.5mm – 6.9mm (1-1.3ct range) as well as two Ultra H&A rounds over 11mm (5ct+)!

Using our Inventory Search page, you can check to see our live inventory sorted by selected options:


Many of these have sold out already, so to be notified of the next restock, simply sign up on our Notification List.

We have just restocked the previously sold-out 6.5mm (1ct equivalent) and 8mm (2ct equivalent) sizes in our Amora enhanced Moissanite.

Notifications have been sent out to those who had requested to be emailed when those sizes were restocked.  Our website shows live inventory so the sizes and options shown are what we currently have available.

The ordering page for our Amora enhanced Moissanite is here.

Here is a small snippet of the updates in the latest news post:

Happy Friday! It’s the end of May and time for our monthly blog update.

BTD officially turns 21 years old: I’m pleased to note that BetterThanDiamond has officially turned 21 years old this month! Fairly amazing to realize that, but at the same time, we’re just getting started with the Amora Gem and have a long ways to go for expanding it around the world. Thanks for your support over the previous years!

Amora Gem Updates:

Oval and Radiant Amora Gems coming this Fall!

The focus with the Oval cut was to:
a)minimize/eliminate the bow-tie effect that plagues oval cuts
b)maximize fire and maximize brilliance.

We’re still testing the final version to ensure everything is as perfect as we can make it.

We have an Oval page on the site now but not much info yet until we get production going.

The Radiants are still early in computer modeling and are not as far along as the ovals.
Here’s the official page for the Radiants for reference:

You can sign up if you wish to be notified for either the Oval or the Radiant on our Amora Gem notification page here:

Amora Gem now being worn by Royalty: I’m pleased to announce that we’ve officially sold the first Amora Gem to go to, and be worn by, a royal person.
Obviously I can’t provide details, but it is a nice marker to note that we have a former Miss America and now royalty both wearing the Amora Gem!

Official Retailer’s and new badges: We have been starting to expand our wholesale network for the Amora Gem and as part of that, we wanted to ensure that genuine retailers were easily identifiable and as part of that we’ve setup a new badge system that retailers will display on their site along with a ‘click to verify’ feature.
These will be rolling out in June so by July 1st, you can look for a badge similar to this one (we have multiple variations in different sizes but all similar theme) to ensure your retailer is an official retailer:

BTD News:

BTD website will soon be fully mobile enabled: The percentage of people accessing our site via mobile (phone/tablet) has been growing dramatically and so we are making our site responsive to mobile screens. This will allow it to dynamically resize everything on the fly to ensure easy viewing regardless of phone/tablet size.

Asha restock in progress: While we don’t mention the Asha nearly as much as Amora, Asha sales continue and we’re now sold out on a number of sizes. We do have a pretty large restock in progress and should have those ready by mid-July.

That’s it for this month! Hope you have a great weekend, a great June, and see you the end of next month!

The full post can be found on our discussion board, here!


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