August has been a busy month here at BetterThanDiamond, and the president of our company has posted the latest news in the blog. Here are a few highlights:
Happy Friday! We’ve got one of our more exciting updates this month, so let’s get underway!
BTD makes the Inc 5000!
The Inc 5000 is the annual list of the fastest growing private companies in the US.
BTD ranked #2949, so in the middle of the pack.
As a result, we get to use this nice award logo on our site among other things. Thanks very much for your support as that’s what helped us accomplish this!
Soaring Hearts Production Updates: I’m pleased to note that production has accelerated and we’re setting a new weekly production record this week (at last!).
As a result, this week we’ve restocked 9mm (G-H color, VS1-Internally Flawless). These sold out but not before the email notifications were sent.
We also restocked 8mm today (also sold out), and now have 7.5mm in progress.
Next week we will also be running our first ever 6.5mm for the Soaring Hearts as well.
The plan for the next month is cycling from 6.5mm, 7.5mm, 8mm and 9mm over and over to ensure coverage of the highest demand sizes. I should note that waiting list emails are going out with each restock now, however, they are sent in chronological order from sign up and done proportionately the amount in stock (i.e. the entire list is not blasted when there are only a few stones available, rather a subset is emailed and if they do not sell out, another subset, etc. all in chronological order from sign up).
Soaring Hearts photos! As I mentioned previously we were hoping to have some pro video and photos shot once we had an IF and colorless Soaring Hearts. Ironically, we got our very first one today (D-IF!) but since I knew there would be rioting in the streets of the message boards if another ‘all text’ blog update arrived…I grabbed an H/IF Soaring Hearts and we shot photos for you
Thus, let’s get to the good stuff. Instead of just shooting the Soaring Hearts, by itself, we’ve upped the ante and shot it right next to a stunning 2.22ct AGS-000 H&A diamond so you can see directly how the Soaring Hearts compares to a top tier H&A diamond!
Here’s the specs of each:
Left: Soaring Hearts Amora Gem 2.79ct, H/IF ($1615)
Right: H&A Diamond, 2.22ct, AGS-000 (AGS Triple Zero!), F/VS1 ($42,500)
For reference, the Amora is $1615 and the H&A Diamond is $42,500.
First ever D color, Internally Flawless Soaring Hearts! Literally today we got the grading results which included our first ever D color, Internally Flawless Soaring Hearts! This one sold within minutes of posting but very happy to see our first D/IF in Soaring Hearts!
TIGER-2 and TIGER-3 moving along nicely: We have the last set of custom manufactured parts in progress now and are on track for T-2 and T-3 to be ready in early November. These will greatly help improve production volume.
That’s it for this month! We will continue expanding production and hopefully add more photos/videos over the next month as well.
Have a great weekend, a great month, and hope to see you end of September!
As always, the full post with more details, more news, and more pictures can be found on our discussion board!