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February was a short month so the update was moved to the beginning of March.  As posted on our discussion board, here’s a summary of the highlights:

Happy Friday! A bigger update this month with lots to discuss so please get comfortable, grab a drink and let’s get underway!

Amora Gem Updates:

Another weekly production record: We’re continuing to improve our weekly production and broke the record set last month, with a new record this month.

Out of 7.5mm rough, but no more waiting list for 7.5mm: The bulk of our production in February was 7.5mm. As a result I’m very happy to announce that as of tonight we have 0 people on the waiting list for colorless 7.5mm!
No coincidence but we’re also out of 7.5mm rough now since we’ve produced a number of them, so we won’t have any more 7.5mm restocks for another two months or so, but it was really nice to finally see one wait list drop to 0.
And I’m also happy to note, we have live inventory now of 7.5mm!
Amora Gem Inventory

High demand for 9mm, Upcoming sizes include more 9mm and even 10mm! We’ve had a big jump in demand for larger (8mm, 8.5mm, 9mm) Soaring Hearts Eternity. As a result, we’ve been increasing production now of 9mm and even have some 10mm that will start production on Saturday.
The 9mm sizes have sold out incredibly fast after each restock, so we are going to be very focused on the larger sizes over the next few months.

Soaring Hearts Eternity – studio photo! With production growing and waiting lists being steadily reduced, we’ve finally been able to start working on more typical things like photos and videos. I’m thus happy to show our first studio photo of the Soaring Hearts Eternity! This is a 2.90ct (9mm) E/IF Soaring Hearts Eternity:

2.90ct (9mm) E/IF Soaring Hearts Eternity Amora Gem

The Soaring Hearts Eternity- the only diamond alternative with a faceted girdle.
Jonathan from Good Old Gold has released his final episode of the Soaring Hearts Eternity review. This last episode reviews the Soaring Hearts girdle, discusses how and why diamonds came to have girdles, and how Amora is the only diamond alternative offering the same type of girdle on H&A diamonds:

Thanks very much to Jonathan for the video review!

Saturated Blue Amora Gem rough! We will be cutting some new rough in the next two weeks that is a much richer blue color. These will yield 8mm and the hope is these will be Fancy Intense Blue on the GIA blue diamond scale.

TIGER-2 update: We’re currently cutting test stones with TIGER-2 and hope to have it fully certified and ready to move to production within the next two weeks.
TIGER-3 we are hoping to finish and get into production by late April.

TIGER-5 and AVC/Krupps: After reviewing our production and robot expansion plans, we have decided that we’ll be dedicating new TIGERs completing this summer to be dedicated to various cuts. Thus, TIGER-1 – TIGER-4 will be be for Soaring Hearts. TIGER-5 will be dedicated to AVC and Krupps and TIGER-6 will be dedicated to likely Cushion cuts.

Soaring Hearts Eternity Studio video! I saved perhaps the best for last but we’ve also got our first studio video of a Soaring Hearts Eternity. 2.90ct, E/IF. Note that due to Soaring Hearts being optimized for ‘stereoscopic’ viewing (aka real life) vs. videos are made with monoscopic cameras we’re not really capturing the full extent but regardless wanted to show a first video since 3D cameras aren’t readily available :)

That’s it for this month’s update! We’ll have more updates on TIGER-2, 8-10mm Soaring Hearts production and hopefully how the first rich blue Amoras came out next month.
Have a great weekend and see you end of March!

The full post with all the details and more information can be found on our discussion board, here!


BTD’s president has posted the latest news and goings-on over on our discussion board, and here are some highlights:

Happy Friday, Happy Belated New Year – and Happy Chinese New Year!

We’re off to a flying start with record weekly production for Amora Gem so lots to discuss. Please get comfortable, grab a hot chocolate and let’s get underway!

Amora Production – Weekly production records broken: I’m very pleased to start off the blog with the news that we achieved record weekly production this month! For the first time with TIGER and our v7 parts, we now have very stable and steadily increasing production, week after week.
As the v7 indicates we had to go through 7 major iterations (and many minor iterations) last year to finally get to our goal of consistent, reliable production. A long and expensive trip up the mountain to get to the peak but very pleased we’ve made it.

As a result, we’re steadily working down our waiting list and will be expanding, significantly, our inventory going forward.

Larger size Amoras coming next month: We currently have rough for 9mm (3ct) size Soaring Hearts in laser cutting, and have a lot of 8mm rough being inspected for laser cutting currently.

In addition, due to increasing demand, we will be working on adding 10mm (4ct) as a regular production size. That requires some new ‘fingers’ for TIGER to handle but those are in progress now.

Fancy Blue and Fancy Green Amoras? We’ve had some interesting developments on the fancy color front, both from R&D work on color, and from growth surprises after cutting.

We received a Canadian patent for “Hearts and Arrows SiC Gemstones”! This week our patent attorney informed us that Canada had granted our patent for Hearts and Arrows in SiC Gemstones. This covers not only Amora, but also moissanite and cubic moissanite. We thus have H&A patents in both Canada and Australia, and currently have two other patent applications in the US related to Hearts and Arrows and rounds as well that are in progress.
Below is the nice certificate we received to show the patent grant:

Happy Chinese New Year, have a great month, and look forward to talking at the end of February!


The full post with more details can be found on our discussion board, here!

Due to the Holidays the next full Friday update won’t be until end of January, but here are a few snippets of news as we bring 2016 to a close:

Amora Gem Production: Production is expanding nicely and we’re having multiple restocks per week now. Sizes have been 7mm – 8mm, (Soaring Hearts Eternity) and colors ranging from D-H color.

Sky Blue Amora Gem color: A bit of a surprise, but we may have some Sky Blue Amoras this year. These will likely grade as Fancy Light Blue on the diamond scale. More details to come.

New Amora Patent filing: We’ve filed for another US patent. This covers optimal fire and brilliance for SiC round gems and is the result of all the computer modeling done last Spring through Fall.
Thus, our newest patent application
“Optimal Brilliance and Fire for Round Brilliant SiC Gems”.

US Patent application 15/378,839
This also makes the Soaring Hearts Eternity H&A officially patent pending, as it is covered in this latest patent filing.

TIGER-1, TIGER-2 and TIGER-3 and Year End thoughts: TIGER-2 and TIGER-3 will be coming online early 2017 and that will let us triple total production. More importantly, we made it through a very difficult year transitioning to TIGER from our old robots and after tons of work, now have an excellent and robust production process that we can scale with as we grow in 2017.
Believe it or not but we are on v7 parts for TIGER. I realize the many production delays were very frustrating for customers this year, but rest assured we worked 6 and 7 day weeks most of this year with the one goal of ensuring our Amora Gem H&A (now finalized with the Soaring Hearts Eternity H&A design) would be the pinnacle and ultimate H&A gem.

2017 looks incredibly bright and we are looking forward to massively increasing production and ending the wait lists in 2017!

Happy New Year and see you end of January for a more detailed update!


Current inventory for our Amora Gem can be found on the inventory search page, here!

The latest update came a little early due to the holidays, so here are a few highlights:

Happy Thanksgiving! Due to the Thanksgiving Holiday, this month’s blog update is earlier than ever as next Friday will be December, and with the Thanksgiving Holiday, Wednesday becomes the last working day of this week.

A shorter update overall but lots of good news!

Amora Gem Update:

TIGER-1 upgraded to 1.1…working flawlessly! To pick up where we left off last month, we had our v3 nanopolish parts arrive and we were just kicking off full Soaring Hearts Eternity production.
Unfortunately both of the first runs then crashed out an hour and a half hour before completion due to error’s we’d never seen.
The root cause turned out to be that we had 4 weeks of non-stop rain here in Seattle, and the humidity built up inside TIGER’s body and affected the electrical contacts.
Thus with data being transmitted as digital spikes of voltage the moisture was disrupting the data in the commands issued, resulting in random and never before seen errors.

Thus, we opted to take TIGER offline and proceed with a full electronics upgrade (with waterproof connectors) that we had been planning, along with a rebuilding of TIGER’s wrists and tuning of all it’s arms, plus a few software algorithm improvements. We also installed a fan inside TIGER and put in a de-humidifier in the lab.

TIGER has thus became TIGER 1.1 and we couldn’t be happier with the results. Production for Soaring Hearts Eternity has now achieved near ‘push button’ processing and TIGER’s precision is the best it has ever been.

Soaring Hearts Eternity production – excellent production flow at last: As mentioned, production for Soaring Hearts Eternity has ramped up nicely with TIGER 1.1. We had a restock of both 6.5mm/7mm and also 8mm this past week.
Everything promptly sold out but we expect to continue to have record weekly production going forward. December will be 7.5mm and 8mm primarily.

TIGER-2 and TIGER-3 – all parts complete. Assembly starts next week: I’m happy to note that all parts for TIGER-2 and TIGER-3 have completed machining and are now in shipping to our assembly warehouse.
We’re hoping to get TIGER-2 online as early as Christmas and TIGER-3 by Valentines Day.
This of course will let us triple production early in 2017, and allow us a lot more flexibility in terms of size range and eventually shapes.


When a brand name means nothing… After we purchased the aforementioned de-humidifier for our lab, we then received an email about a recall notice for various de-humidifiers. What was interesting was how many ‘distinct brands’ were in fact nothing but the same Chinese made de-humidifier under the covers.
As part of the recall, the US consumer govt site showed there were 53 brand names being recalled because apparently, these were all actually made by 1 single Chinese manufacturer (Midea).

This included names like Honeywell, Sylvania, GE, Kenmore, etc. which you would have assumed all had their own plants and making unique, distinct products.

Instead you have 1 actual maker putting 53 different brand labels on their product, so your trust in ‘brand X’ would have been misplaced since they were all being made at the same place, with the same now recalled flaw, but with a different label on the front. And hence all being recalled for the exact same problem.

This is similar in fact to many of the new ‘moissanite’ brands popping up – for most of these, there’s one Chinese maker supplying, but everyone is putting their own brand name on the same product causing consumers to think there’s all kinds of new moissanite makers entering the market.

For reference, we are the actual manufacturer of the Amora Gem, cut by TIGER. It’s not just a brand name slapped on the same gem everyone else has.

Here’s the full recall name list of the 1 single Midea manufactured de-humidifier to show the 53 brand names with 1 actual maker.

“This recall involves 25, 30, 40, 50, 60, 65, 70, and 75-pint dehumidifiers with the following brand names:
Airworks, Alen, Arcticaire, Arctic King, Beaumark, Coolworks, ComfortAire, Comfort Star, Continental Electic, Crosley, Daewoo, Danby, Danby & Designer, Dayton, Degree, Diplomat, Edgestar, Excell, Fellini, Forest Air, Frigidaire, GE, Grunaire, Hanover, Honeywell, Homestyles, Hyundai, Ideal Air, Kenmore (Canada), Keystone, Kul, Midea, Nantucket, Ocean Breeze, Pelonis, Perfect Aire, Perfect Home, Polar Wind, Premiere, Professional Series, Royal Sovereign, Simplicity, Sunbeam, SPT, Sylvania, TGM, Touch Point, Trutemp, Uberhaus, Westpointe, Winix, and Winixl.”

Actual maker = Midea.…/2017/Dehumidifiers-Made-by-Midea-Rec…

Happy Thanksgiving to all! We’ll have one more update right after Christmas to catch up on the Soaring Hearts Eternity production and TIGER-2 and T3 expansion for the last update of 2016!


The full post with all the news and more details can be found on our discussion board, here!

August has been a busy month here at BetterThanDiamond, and the president of our company has posted the latest news in the blog.   Here are a few highlights:

Happy Friday! We’ve got one of our more exciting updates this month, so let’s get underway!

BTD makes the Inc 5000!
The Inc 5000 is the annual list of the fastest growing private companies in the US.
BTD ranked #2949, so in the middle of the pack.
As a result, we get to use this nice award logo on our site among other things. Thanks very much for your support as that’s what helped us accomplish this!

Award logo:

BTD News:

Soaring Hearts Production Updates: I’m pleased to note that production has accelerated and we’re setting a new weekly production record this week (at last!).

As a result, this week we’ve restocked 9mm (G-H color, VS1-Internally Flawless). These sold out but not before the email notifications were sent.
We also restocked 8mm today (also sold out), and now have 7.5mm in progress.

Next week we will also be running our first ever 6.5mm for the Soaring Hearts as well.

The plan for the next month is cycling from 6.5mm, 7.5mm, 8mm and 9mm over and over to ensure coverage of the highest demand sizes. I should note that waiting list emails are going out with each restock now, however, they are sent in chronological order from sign up and done proportionately the amount in stock (i.e. the entire list is not blasted when there are only a few stones available, rather a subset is emailed and if they do not sell out, another subset, etc. all in chronological order from sign up).

Soaring Hearts photos! As I mentioned previously we were hoping to have some pro video and photos shot once we had an IF and colorless Soaring Hearts. Ironically, we got our very first one today (D-IF!) but since I knew there would be rioting in the streets of the message boards if another ‘all text’ blog update arrived…I grabbed an H/IF Soaring Hearts and we shot photos for you :)

Thus, let’s get to the good stuff. Instead of just shooting the Soaring Hearts, by itself, we’ve upped the ante and shot it right next to a stunning 2.22ct AGS-000 H&A diamond so you can see directly how the Soaring Hearts compares to a top tier H&A diamond!

Here’s the specs of each:

Left: Soaring Hearts Amora Gem 2.79ct, H/IF ($1615)
Right: H&A Diamond, 2.22ct, AGS-000 (AGS Triple Zero!), F/VS1 ($42,500)

For reference, the Amora is $1615 and the H&A Diamond is $42,500.



First ever D color, Internally Flawless Soaring Hearts! Literally today we got the grading results which included our first ever D color, Internally Flawless Soaring Hearts! This one sold within minutes of posting but very happy to see our first D/IF in Soaring Hearts!

TIGER-2 and TIGER-3 moving along nicely: We have the last set of custom manufactured parts in progress now and are on track for T-2 and T-3 to be ready in early November. These will greatly help improve production volume.

That’s it for this month! We will continue expanding production and hopefully add more photos/videos over the next month as well.
Have a great weekend, a great month, and hope to see you end of September!


As always, the full post with more details, more news, and more pictures can be found on our discussion board!

As mentioned last week, the president of BTD has published the most recent news on our discussion board.  Here are a few highlights:

Soaring Hearts – First Soaring Hearts H&A ready for sale! After a lot of investment in R&D and new tooling and many months of effort and testing, we’ve now got our first 8mm Soaring Hearts finished.

Let’s start with the very first one and it’s grading report:

Amora Gem Soaring Hearts grading certificate

As it worked out, the first Soaring Hearts were actually certed on July 4th. Appropriate since Amoras are 100% cut in the USA!

Detailed highlights of the new Soaring Hearts:
1 – New Nano-metric polishing
2 – 64 facet vertical girdle – the same as done on H&A diamonds.
3 – TIGER micron-level precision cutting. We’ve improved the precision over the previous TIGER cut Ultras.

The grading lab did take a high-res (60x) photo so I could show the new nano-metric polish, so here’s a zoomed in look of the crown with the new polish:

60x zoom nanometric polish

As you can see, even at 60X there’s no polish lines.  For reference, the faint long white lines are the pavilion facets reflecting in.

The new 64 facet girdle is done the same way as H&A diamonds (vertical faceting). The girdle faceting is, relatively speaking, an extremely costly process – it takes up 1/3 of the cutting time to do 4% of the stone. In addition, you go from dealing with 57 facets to 57 + 64 = 121 facets!

This is why Moissanite, CZ, etc. all don’t bother to do the faceted girdles as it’s too costly. Instead it is simply polished smooth.

Soaring Hearts – upcoming production: We’ll be increasing production of the Soaring Hearts and should have 7mm – 9mm over the next two weeks, along with 6.5mm after that.
All of July and likely well beyond will be focused entirely on Soaring Hearts production as we have a very long waiting list to catch up on.

Next month we’ll definitely have more info such as pro photos, videos, etc. for the Soaring Hearts.
In the interim, have a great weekend and see you end of the month!

The full post with lots more news and details can be found on our discussion board, here!

Here are a few highlights from the most recent blog post from the president of BTD:


Another month and as usual lots of updates!

BTD’s 22nd Birthday on May 4th! I’m pleased to note that BTD will be celebrating it’s 22nd anniversary in a few days, and we’ll celebrate our 22nd with the best Amoras rolling out. Details below!

Amora Gem:

Soaring Hearts Ultra! In last month’s blog, I showed the Flying Hearts which was the winner of our optimization efforts. However, after another week of non-stop optimization and comparisons, we’ve moved to the new ‘Soaring Hearts’ design for our Ultra production going forward.

Here’s a computer video of the new Soaring Hearts design:

All future Ultras will be the Soaring Hearts cut.

We are planning to focus entirely on the Soaring Hearts Ultra, sizes 8mm – 6.5mm initially. We’ve yet to ever have enough 7.5mm and 6.5mm and so with our improved production, the first goal will be to much more robustly restock these. After that we’ll expand further into 6mm – 9mm Soaring Hearts and expand out from there.

Takaras will be discontinued: With all the excitement and momentum of the Amora Gem, it’s a bit disappointing to announce that we are officially cancelling the Takara lab diamonds.

Asha restock: The main sizes of Asha rounds have sold out again, and so we’ve got another run in process. Estimated restock time-frame is the end of May.


Quanza, our sponsored elephant, update! We’ve been getting monthly updates on one of our two sponsored elephants, Quanza. I’m happy to report that she’s doing extremely well and now has tusks! The orphanage always sends pretty small photos, but regardless it’s great to see her doing so well. Here’s the latest photo:



The full post with more news and TIGER updates can be found on our discussion board!

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